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Below we present an analysis of best practices for organizing crowdfunding campaigns for the protection of human rights, with recommendations and challenges highlighted. We are grateful to the social enterprise BRODOTO which, with its many years of experience and knowledge in crowdfunding, helped us in the development of this analysis.
We believe the analysis will come in handy for anyone considering starting their own crowdfunding campaign, especially for those who have some unanswered questions.
The purpose of this analysis is to show the impact and contribution of crowdfunding campaigns to the protection and promotion of human rights, with emphasis on those campaigns that respond to violations of human rights, understood as encompassing all four generations of human rights (civil and political rights; economic, social and cultural, group / global rights, and rights to good governance). The emphasis is on those campaigns that had the most public visibility, increased citizen awareness and activated citizens in working together to solve the problem. Given the amount of work and energy needed to successfully implement the campaign, this document will present best practices, “tricks” and potential pitfalls in campaign implementation, so that those who are considering starting their own campaign or are already in the planning stages can prepare more effectively.
The analysis is presented by SOLIDARNA – Foundation for Human Rights and Solidarity and the social enterprise BRODOTO that specializes in campaigns, design and media. BRODOTO works exclusively with socially responsible organizations and companies and has experience in campaigning and collaborative organization of workshops on crowdfunding in Osijek, Rijeka, Split and Zagreb during February 2017 and based on the experience of the Crowdfunding Academy, an informal crowdfunding education program co-founded by Brodoto and the Green Energy Cooperative.